Greg Mitchell

Led data and technology partnerships, integration requirements, and technical implementation support for a first-party data and direct-mail co-op.

• Installed tracking tags directly in clients' Google Tag Manager containers, supporting 300+ active tags across e-commerce client sites that required ongoing monitoring and validation.
• Built an internal pixel-monitoring tool to identify tracking errors, and worked with client teams to troubleshoot tagging and measurement issues.
• Implemented GA4 tracking through Google Tag Manager and helped the marketing team build GA4 reporting.
• Managed eight external data and technology partner relationships, resolving technical requirements with vendors and internal teams. Partner-sourced data volume nearly doubled over two years.
• Guided first-party audience integration into LiveRamp, reaching 50+ DSPs and audience platforms.
• Produced monthly and quarterly reports for the executive committee on tagging and licensed data product activity, including progress on cost-savings goals.
• Reduced client onboarding from more than seven days to one business day through process redesign, automation, and clearer ownership.

Led a 13-person remote analytics and data engineering team supporting a large pharmaceutical client, responsible for measurement, reporting infrastructure, and data platforms.

• Served as senior client and stakeholder lead, aligning measurement priorities across media, analytics, engineering, and executive teams.
• Led the migration of legacy reporting systems to AWS, consolidating data workflows and improving reporting reliability.
• Established repeatable onboarding, delivery, documentation, and QA processes across the analytics function.
• Coached team members through cloud upskilling. Four direct reports earned AWS certifications.

Established the client-facing solutions function for an enterprise data platform serving advertising and marketing measurement.

• Led technical discovery and solution design for 12 enterprise clients, including Acxiom, U.S. Bank, MLB, and Vevo.
• Served as the client-facing technical lead for requirements, solution scoping, product demonstrations, and implementation questions.
• Designed client-specific data integration workflows and worked with engineering to resolve data and implementation requirements.
• Established issue tracking, delivery documentation, and QA standards to support a growing client base.

• Built and maintained ETL pipelines that brought advertising and third-party data into a central analytics environment.
• Worked directly with clients to improve website tagging, tracking pixels, data collection, and measurement troubleshooting.
• Served as a technical point of contact, configuring and troubleshooting Google Analytics event tracking and parameters.
• Produced campaign analytics, reporting, and data quality improvements with SQL, Python, and Tableau.

Korrelate, acquired by J.D. Power in 2014. Managed digital measurement and attribution programs for 20 automotive clients, including manufacturers and dealer groups.

• Led a team that deployed tracking tags across client websites, assessing each environment and its tag management tools (GTM, Tealium, Ensighten) and data layers.
• Owned the technical relationship with automotive clients, translating campaign and business goals into measurable reporting requirements.
• Delivered online-to-offline attribution by matching website pixel data to vehicle purchase records in an early privacy-safe data environment.
• Produced campaign measurement, attribution analysis, and executive reporting for OEM, Tier 2, and automotive endemic clients.
• Standardized measurement reporting and delivery processes across automotive client programs.