Greg Mitchell

Lead the company's partner ecosystem, technical integrations, and go-to-market work across a first-party data and direct mail co-op business.

• Manage relationships with eight external data and technology partners, including Merkle/4Cite, Zeta, Skydeo, El Toro, Wunderkind, and Visual Visitor; partner-sourced data volume nearly doubled over two years.
• Led the integration of the company's first-party dataset into the LiveRamp marketplace, opening distribution to more than 100 DSPs and audience platforms and creating a new revenue channel.
• Own the partner lifecycle from evaluation and technical scoping through contract alignment, onboarding, launch, and ongoing relationship management.
• Support new data product launches by identifying partners, shaping requirements, coordinating internal teams, and providing technical pre-sales support.
• Evaluate and onboard audience distribution partners, including Eyeota, Neustar, and LiveRamp alternatives, to expand marketplace reach.
• Reduced client onboarding from more than seven days to one business day through process redesign, automation, and clearer ownership.

Led a 13-person remote team delivering analytics, data engineering, infrastructure, and measurement for a large pharmaceutical client.

• Served as the senior relationship lead across client, media, analytics, and engineering stakeholders, managing executive communication and cross-team decisions.
• Led the migration from fragmented legacy systems into a centralized AWS environment, improving reliability, scalability, and measurement capabilities.
• Built repeatable onboarding, delivery, and documentation processes that reduced operational friction and made the team easier to scale.
• Mentored team members through cloud upskilling, helping four direct reports earn AWS certifications.

Built the client-facing solutions function during an early growth stage for an enterprise data platform.

• Led solution design and relationship management for 12 enterprise clients, including Acxiom, U.S. Bank, MLB, and Vevo.
• Supported pre-sales as the technical lead for discovery, solution scoping, product positioning, and deal qualification.
• Designed client-specific data integration workflows and worked with engineering to turn recurring needs into reusable product capabilities.
• Established delivery processes, ticketing, and QA standards that supported growth without proportional headcount increases.

• Built and maintained ETL pipelines that brought advertising platform and third-party data into the central analytics environment.
• Worked directly with clients to improve website tagging and data collection, strengthening attribution accuracy and reporting quality.
• Used SQL, Python, and Tableau to deliver campaign analytics, operational reporting, and data quality improvements.

Managed measurement and attribution engagements across more than 30 automotive clients, including tier-one manufacturers and dealer groups.

• Served as the primary relationship owner for enterprise automotive accounts, translating business goals into technical measurement solutions and supporting long-term retention.
• Delivered online-to-offline attribution and identity resolution products that connected website activity with vehicle purchases.
• Managed tracking pixel implementations across OEM and dealer websites, coordinating work across clients, advertising partners, analytics, and engineering teams.
• Built repeatable reporting and delivery processes for large-scale automotive marketing and measurement programs.