Greg Mitchell

Led partner integrations, data distribution, and go-to-market work for a first-party data and direct mail co-op.

• Guided the integration of the company's first-party dataset into the LiveRamp marketplace, opening distribution to more than 50 DSPs and audience platforms and creating a new revenue channel.
• Managed eight data and technology partners, including Merkle/4Cite, Zeta, Skydeo, El Toro, Wunderkind, and Visual Visitor, from evaluation and technical scoping through contracts, launch, and ongoing management. Partner-sourced data volume nearly doubled over two years.
• Created and maintained audience segments in LiveRamp for activation in The Trade Desk, Google DV360, Yahoo DSP, MNTN, and StackAdapt, and expanded distribution through Skydeo (including Meta) and Eyeota.
• Cut client onboarding from more than seven days to one business day with a redesigned process, automation, and clearer ownership.
• Owned partner and client escalations, including root-cause analysis and resolution.
• Built internal tools with Cursor and OpenRouter, including a pixel-monitoring tool for tag operations.
• Hired and mentored three team members.

Led a 13-person remote team handling analytics, data engineering, infrastructure, and measurement for a large pharmaceutical client.

• Was the senior relationship lead across client, media, analytics, and engineering stakeholders, covering executive communication, quarterly business reviews, and escalations.
• Led the migration from fragmented legacy systems to a centralized AWS environment, which improved reliability, scalability, and measurement.
• Used Airflow and Python to process raw record-level data into aggregated Amazon Redshift datasets for Tableau and other BI tools.
• Built repeatable onboarding, delivery, and documentation processes that made the team easier to scale.
• Hired and mentored team members and helped four direct reports earn AWS certifications.

Early-stage enterprise data platform serving adtech and martech use cases. Established the client-facing solutions function.

• Led solution design and relationship management for 12 enterprise clients, including Acxiom, U.S. Bank, MLB, and Vevo.
• Ran client discovery and solution scoping as the technical lead, translating business needs into technical requirements.
• Designed client-specific data integration workflows and worked with engineering to turn recurring needs into reusable product capabilities.
• Wrote SQL, including CTAS queries, to extract platform data and produce flat-file outputs for clients.
• Set up delivery processes, ticketing, and QA standards that let the team grow without adding headcount at the same pace.

• Automated SQL transformations of raw advertising platform and third-party data into summary datasets in Amazon Redshift, orchestrated with Apache Airflow.
• Worked directly with clients on website tagging and data collection to improve attribution accuracy and reporting quality.
• Built Tableau dashboards and used SQL and Python for campaign analytics, operational reporting, and data quality fixes.

Korrelate was a marketing measurement startup. Joined during its early-stage growth and remained through the 2014 acquisition by J.D. Power. Managed measurement and attribution engagements for more than 30 automotive clients, including tier-1 manufacturers and dealer groups.

• Worked on Korrelate's patented double-blind matching system, an early version of what the industry now calls a clean room, which connected online advertising and website activity to vehicle purchases while keeping consumer identities private.
• With no playbook yet for using this kind of data, designed the client-facing outputs from scratch so the results were easy to understand and act on.
• Turned each client's results into monthly executive summaries that leadership could read quickly and use.
• Served as the primary relationship owner for enterprise automotive accounts, turning business goals into technical measurement solutions.
• Managed tracking pixel implementations across OEM and dealer websites, coordinating clients, advertising partners, analytics, and engineering.
• Ran test vs. control analyses to measure campaign impact.