Greg Mitchell

Professional Experience

• Director of New Initiatives | Path2Response

  2023 - Present

  Hard Skills:

  GCPAWS AthenaJavaScriptPythonSQLTableauAnalyticsTechnical DocumentationE-Commerce

  Soft Skills:

  Project ManagementTeam BuildingMentorshipExecutive SummariesClient RelationsData Partnerships

  Led new data-focused initiatives, streamlined processes, and forged partnerships that kept Path2Response ahead in marketing and commerce. Collaborated with Product, Engineering, and Operations teams to ensure every project, from concept to launch delivered real, measurable impact.

• Director of Analytics | Spark Foundry

  2020 - 2023

  Hard Skills:

  AWSApache AirflowAWS GlueAthenaQuicksightTableauSQLJavaScriptPythonAlteryxTrade DeskMeta Ads ManagerCM 360

  Soft Skills:

  Team BuildingTeam LeadershipProject Management

  Directed a global team of 10 analysts and engineers, modernizing data strategies for a top pharmaceutical client and its sub-brands. Drove an AWS cloud migration, introduced new analytics tools, and worked with executives to align data projects with critical business goals.

• Data Operations Engineer | Goodway Group

  2017 - 2020

  Hard Skills:

  Apache AirflowAWS GlueAthenaTableauSQLJavaScriptPythonGithubAWS RedshiftTrade DeskMeta Ads ManagerCM 360

  Soft Skills:

  Project Management

  Oversaw and optimized ETL processes supporting clients’ marketing strategies, ensuring seamless data flows from multiple ad platforms. Collaborated directly with clients on Google Tag Manager (GTM) and Google Analytics (GA) setups, while leveraging SQL, Python, and Tableau for internal research and ad-hoc data requests.

• Lead Data Analyst & Solutions Manager | J.D. Power

  2011 - 2017

  Hard Skills:

  AWSTableauSQLJavaScriptGithubTrelloRuby

  Soft Skills:

  Project ManagementTeam BuildingMentorshipData Partnerships

  Partnered closely with tier-one automotive clients to establish pixel-based Online-to-Offline (O2O) measurement solutions, leading analytics product development from startup inception through successful corporate acquisition. Led a remote team of four analysts, ensuring timely project implementations and accurate reporting for high-value automotive campaigns.

Recommendations

Allison Friedman Horowitz

Measurment Investment Lead | Goodway Group

Greg is extremely hardworking and knowledgeable within the tech, engineering, & operations industry. I worked with Greg for a few years, and I could always count on him to find a solution for anything that was brought his way. He was extremely determined and always willing and happy to jump in, roll up his sleeves and bring a solution to the table. His diverse coding knowledge was extremely valuable and was the sole reason that we had a specialized pixel tracking solution for one of our largest clients. He is a true asset to any team that is a part of!

View on LinkedIn

Meredith Morgan

Digital Analytics + Data Science | Team One

Greg combines his deep product and technical knowledge with a focus on the customer and delivers above and beyond to make each implementation and project a success. He brings this same know-how, enthusiasm and generosity to all aspects of his work making him the guy you want on your team.

View on LinkedIn

Gordon Worley

Engineering | Pulley

Greg was key to delivering a high-quality product at Korrelate. When we were strapped for human resources and didn't have time to build full solutions in code, Greg would work late nights cleaning up raw data to make it presentable to customers. And he had a keen eye for anomalies, noticing when data was a little off and then digging in to find the truth. Once he had identified the troublesome data, it was often straightforward to track the original issue back through the code. You could hardly ask for a more dedicated, thoughtful, and conscientious coworker than Greg.

View on LinkedIn

Abhishek Gupta

Senior Technical Lead | Cisco

I worked with Greg at Korrelate. Greg is extremely hard working and talented. He is very knowledgeable person when it comes to ad campaigns, agencies, advertiser etc. He was one of the key persons at Korrelate for customer deployments and customer facing. He manages his tasks really well. Apart from domain knowledge, he has very good experience in developing ad-hoc reports in excel. He is one of the most advanced users of excel. Greg is also a very good human being, gentle, polite, good listener and always ready to help others. I would be more than happy to recommend him for any of his current or future assignments.

View on LinkedIn

Jimmy Secretan

VP of Ads and Premium Services | Brave Software

Greg is a pleasure to work with. He is well versed in all of the ins and outs of the online advertising industry and works hard to meet and exceed client expectations. Greg and I frequently worked together to solve challenges in client reporting. He was always helpful and worked closely with me to get things back on track.

View on LinkedIn